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SOFI Insider Trading & Form 4 Activity

SoFi Technologies, Inc.
Last filing: Jul 21, 2026·4 days ago
BULLISH · LAST 90 DAYS
75%
buyers
$749K
3 buys
$21K
1 sell
$728K
net buying
2
insiders
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Rishel Jeremy
Chief Technology Officer
$1.8M
-$1.8M
Noto Anthony
Chief Executive Officer
$749K
$749K
Keough Kelli
EVP, GBUL, SIPS
$534K
-$534K
Lavet Robert S
General Counsel
$21K
-$21K
Meltzer Gary
Insider
$0
Pinto Arun
Chief Risk Officer
$0
Schuppenhauer Eric
EVP GBUL Borrow
$0
Lapointe Christopher
CFO and PAO
$0

Recent transactions

Every Form 4 transaction for SOFI, newest first.

SELL10b5-1
Keough Kelli · EVP, GBUL, SIPS
Tx Jul 20·Filed Jul 21·EDGAR ↗
10,954 sh @ $17.19
$188K
SELL10b5-1
Keough Kelli · EVP, GBUL, SIPS
Tx Jun 22·Filed Jun 23·EDGAR ↗
10,954 sh @ $17.35
$190K
SELL
Lavet Robert S · General Counsel
Tx Jun 18·Filed Jun 22·EDGAR ↗
1,188 sh @ $17.55
$21K
EXERCISE
Meltzer Gary · Insider
Tx Jun 17·Filed Jun 22·EDGAR ↗
2,823 sh
EXERCISE
Lavet Robert S · General Counsel
Tx Jun 17·Filed Jun 22·EDGAR ↗
2,823 sh
SELL10b5-1
Rishel Jeremy · Chief Technology Officer
Tx Jun 17·Filed Jun 17·EDGAR ↗
102,123 sh @ $17.78
$1.8M
TAX
Lavet Robert S · General Counsel
Tx Jun 16·Filed Jun 17·EDGAR ↗
14,914 sh @ $17.61
$263K
TAX
Keough Kelli · EVP, GBUL, SIPS
Tx Jun 16·Filed Jun 17·EDGAR ↗
61,479 sh @ $17.61
$1.1M
TAX
Pinto Arun · Chief Risk Officer
Tx Jun 16·Filed Jun 17·EDGAR ↗
11,029 sh @ $17.61
$194K
TAX
Schuppenhauer Eric · EVP GBUL Borrow
Tx Jun 16·Filed Jun 17·EDGAR ↗
2,509 sh @ $17.61
$44K
TAX10b5-1
Rishel Jeremy · Chief Technology Officer
Tx Jun 16·Filed Jun 17·EDGAR ↗
155,605 sh @ $17.61
$2.7M
EXERCISE
Keough Kelli · EVP, GBUL, SIPS
Tx Jun 15·Filed Jun 17·EDGAR ↗
13,068 sh
EXERCISE10b5-1
Rishel Jeremy · Chief Technology Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
28,749 sh
EXERCISE10b5-1
Rishel Jeremy · Chief Technology Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
11,362 sh
EXERCISE
Schuppenhauer Eric · EVP GBUL Borrow
Tx Jun 15·Filed Jun 17·EDGAR ↗
6,493 sh
EXERCISE
Pinto Arun · Chief Risk Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
11,434 sh
EXERCISE
Pinto Arun · Chief Risk Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
9,739 sh
EXERCISE
Keough Kelli · EVP, GBUL, SIPS
Tx Jun 15·Filed Jun 17·EDGAR ↗
82,642 sh
EXERCISE
Keough Kelli · EVP, GBUL, SIPS
Tx Jun 15·Filed Jun 17·EDGAR ↗
26,477 sh
EXERCISE
Keough Kelli · EVP, GBUL, SIPS
Tx Jun 15·Filed Jun 17·EDGAR ↗
5,681 sh
EXERCISE
Lapointe Christopher · CFO and PAO
Tx Jun 15·Filed Jun 17·EDGAR ↗
52,953 sh
EXERCISE
Lapointe Christopher · CFO and PAO
Tx Jun 15·Filed Jun 17·EDGAR ↗
36,590 sh
EXERCISE
Lapointe Christopher · CFO and PAO
Tx Jun 15·Filed Jun 17·EDGAR ↗
14,609 sh
TAX
Lapointe Christopher · CFO and PAO
Tx Jun 15·Filed Jun 17·EDGAR ↗
55,219 sh @ $16.58
$916K
EXERCISE
Noto Anthony · Chief Executive Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
136,165 sh
EXERCISE
Noto Anthony · Chief Executive Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
154,198 sh
EXERCISE
Noto Anthony · Chief Executive Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
55,190 sh
TAX
Noto Anthony · Chief Executive Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
187,018 sh @ $16.58
$3.1M
EXERCISE
Lavet Robert S · General Counsel
Tx Jun 15·Filed Jun 17·EDGAR ↗
36,057 sh
GIFT
Yesil Magdalena · Insider
Tx Jun 15·Filed Jun 17·EDGAR ↗
433,104 sh
EXERCISE10b5-1
Rishel Jeremy · Chief Technology Officer
Tx Jun 15·Filed Jun 17·EDGAR ↗
271,751 sh
AWARD10b5-1
Rishel Jeremy · Chief Technology Officer
Tx Jun 8·Filed Jun 17·EDGAR ↗
1,315 sh @ $13.63
$18K
BUY
Noto Anthony · Chief Executive Officer
Tx Jun 16·Filed Jun 16·EDGAR ↗
13,888 sh @ $18.06
$251K
TAX
Lavet Robert S · General Counsel
Tx Jun 10·Filed Jun 11·EDGAR ↗
1,020 sh @ $16.06
$16K
EXERCISE
Yesil Magdalena · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
18,388 sh
EXERCISE
Lavet Robert S · General Counsel
Tx Jun 9·Filed Jun 11·EDGAR ↗
5,149 sh
EXERCISE
Hutton George Thompson · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
18,388 sh
EXERCISE
Freiberg Steven J · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
5,149 sh
EXERCISE
Meltzer Gary · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
5,149 sh
EXERCISE
Liang Clara · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
18,388 sh
EXERCISE
Ruzwana Bashir · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
18,388 sh
EXERCISE
Meltzer Gary · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
18,388 sh
SELL10b5-1
Keough Kelli · EVP, GBUL, SIPS
Tx May 20·Filed May 22·EDGAR ↗
10,037 sh @ $15.53
$156K
TAX
Schuppenhauer Eric · EVP GBUL Borrow
Tx May 15·Filed May 18·EDGAR ↗
22,542 sh @ $15.49
$349K
TAX
Pinto Arun · Chief Risk Officer
Tx May 15·Filed May 18·EDGAR ↗
24,805 sh @ $15.49
$384K
EXERCISE
Pinto Arun · Chief Risk Officer
Tx May 14·Filed May 18·EDGAR ↗
45,388 sh
EXERCISE
Schuppenhauer Eric · EVP GBUL Borrow
Tx May 14·Filed May 18·EDGAR ↗
55,731 sh
BUY
Noto Anthony · Chief Executive Officer
Tx May 11·Filed May 11·EDGAR ↗
15,545 sh @ $16.00
$249K
BUY
Noto Anthony · Chief Executive Officer
Tx May 8·Filed May 8·EDGAR ↗
15,878 sh @ $15.73
$250K

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About SOFI insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for SOFI from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying SOFI always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on SoFi Technologies, Inc. (SOFI) when they form.

Where does SOFI insider trading data come from?

Every Form 4 filing for SOFI is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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