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NATR Insider Trading & Form 4 Activity

NATURES SUNSHINE PRODUCTS INC
Last filing: Sep 15, 2026·1mo ago· Data may be outdated
BULLISH · LAST 90 DAYS
100%
buyers
$2.1M
12 buys
$0
0 sells
$2.1M
net buying
1
insider
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Prescott Group Capital Management, L.l.c.
Insider
$2.1M
—
$2.1M
Perkins Ruth Ann
EVP, Chief Financial Officer
—
—
$0
Lanoy Jonathan David
SVP, Chief Accounting Officer
—
—
$0

Recent transactions

Every Form 4 transaction for NATR, newest first.

AWARD
Perkins Ruth Ann · EVP, Chief Financial Officer
Tx Sep 2·Filed Sep 15·EDGAR ↗
36,049 sh
—
AWARD
Perkins Ruth Ann · EVP, Chief Financial Officer
Tx Sep 2·Filed Sep 15·EDGAR ↗
39,384 sh
—
AWARD
Lanoy Jonathan David · SVP, Chief Accounting Officer
Tx Sep 1·Filed Sep 3·EDGAR ↗
7,210 sh
—
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 17·Filed Aug 19·EDGAR ↗
20,000 sh @ $14.69
$294K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 10·Filed Aug 10·EDGAR ↗
13,072 sh @ $15.78
$206K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 10·Filed Aug 10·EDGAR ↗
876 sh @ $15.64
$14K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 10·Filed Aug 10·EDGAR ↗
10,000 sh @ $16.01
$160K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 10·Filed Aug 10·EDGAR ↗
16,928 sh @ $15.80
$267K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 7·Filed Aug 10·EDGAR ↗
20,000 sh @ $16.55
$331K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 7·Filed Aug 10·EDGAR ↗
10,000 sh @ $16.46
$165K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 7·Filed Aug 10·EDGAR ↗
30,000 sh @ $16.68
$500K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 7·Filed Aug 10·EDGAR ↗
5,000 sh @ $16.62
$83K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 7·Filed Aug 10·EDGAR ↗
1,000 sh @ $16.48
$16K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 6·Filed Aug 10·EDGAR ↗
2,513 sh @ $16.75
$42K
BUY
Prescott Group Capital Management, L.l.c. · Insider
Tx Aug 6·Filed Aug 10·EDGAR ↗
2,000 sh @ $16.35
$33K
TAX
Herbert Kevin R. · EVP & President, North America
Tx Jun 26·Filed Jun 29·EDGAR ↗
1,976 sh @ $21.02
$42K
SELL
Herbert Kevin R. · EVP & President, North America
Tx Jun 12·Filed Jun 15·EDGAR ↗
1,134 sh @ $20.63
$23K
SELL
Herbert Kevin R. · EVP & President, North America
Tx Jun 12·Filed Jun 15·EDGAR ↗
866 sh @ $20.75
$18K
SELL
Yates Bryant J · EVP & President, Europe
Tx Jun 5·Filed Jun 11·EDGAR ↗
11,968 sh @ $19.90
$238K
SELL
Norman Daniel C · EVP & President, Asia
Tx Jun 1·Filed Jun 3·EDGAR ↗
9,713 sh @ $20.64
$200K
SELL
Brower Nathan G · EVP, General Counsel
Tx May 21·Filed May 22·EDGAR ↗
12,015 sh @ $21.84
$262K
AWARD
Fasching Steven J. · Insider
Tx May 15·Filed May 20·EDGAR ↗
4,500 sh
—
AWARD
Fritz Erich A · EVP, Global Supply Chain
Tx May 15·Filed May 19·EDGAR ↗
9,226 sh
—
AWARD
May Katie · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
—
AWARD
Norman Daniel C · EVP & President, Asia
Tx May 15·Filed May 19·EDGAR ↗
11,377 sh
—
AWARD
Lanoy Jonathan David · SVP, Chief Accounting Officer
Tx May 15·Filed May 19·EDGAR ↗
6,107 sh
—
AWARD
Yang Rong · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
—
AWARD
Herbert Kevin R. · EVP & President, North America
Tx May 15·Filed May 19·EDGAR ↗
8,326 sh
—
AWARD
Straus Robert D · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
—
AWARD
Kopf Curtis · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
—
AWARD
Romanzi Kenneth G. · Chief Executive Officer
Tx May 15·Filed May 19·EDGAR ↗
33,753 sh
—
AWARD
Brower Nathan G · EVP, General Counsel
Tx May 15·Filed May 19·EDGAR ↗
9,001 sh
—
AWARD
Roering Tess · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
—
AWARD
Yates Bryant J · EVP & President, Europe
Tx May 15·Filed May 19·EDGAR ↗
8,753 sh
—
AWARD
Fuller Kevin Gregory · Global Chief Marketing Officer
Tx May 15·Filed May 19·EDGAR ↗
8,984 sh
—
AWARD
Wissmiller Heidi · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
—
TAX
Fuller Kevin Gregory · Global Chief Marketing Officer
Tx May 5·Filed May 7·EDGAR ↗
573 sh @ $25.91
$15K
EXERCISE
Fuller Kevin Gregory · Global Chief Marketing Officer
Tx May 5·Filed May 7·EDGAR ↗
1,677 sh
—
TAX
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
441 sh @ $25.91
$11K
EXERCISE
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
1,526 sh
—
TAX
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
645 sh @ $25.91
$17K
EXERCISE
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
2,235 sh
—
TAX
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
582 sh @ $25.91
$15K
EXERCISE
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
2,014 sh
—
TAX
Jones Leslie Shane · EVP & Chief Financial Officer
Tx May 5·Filed May 7·EDGAR ↗
1,756 sh @ $25.91
$46K
EXERCISE
Jones Leslie Shane · EVP & Chief Financial Officer
Tx May 5·Filed May 7·EDGAR ↗
4,004 sh
—
TAX
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
613 sh @ $25.91
$16K
EXERCISE
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
2,124 sh
—
TAX
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
784 sh @ $25.91
$20K
EXERCISE
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
2,716 sh
—

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About NATR insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for NATR from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying NATR always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on NATURES SUNSHINE PRODUCTS INC (NATR) when they form.

Where does NATR insider trading data come from?

Every Form 4 filing for NATR is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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