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GPRO Insider Trading & Form 4 Activity

GoPro, Inc.
Last filing: Feb 24, 2026·2mo ago· Data may be outdated
NEUTRAL · LAST 90 DAYS
0%
buyers
$0
0 buys
$0
0 sells
$0
net buying
0
insiders
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
MCGEE BRIAN
EVP, CFO and COO
$47K
-$47K
Stephen Jason Christopher
SVP, General Counsel
$4K
-$4K
Woodman Nicholas
CEO, Chairman of the Board
$0
Lafrades Charles
Chief Accounting Officer
$0
Jahnke Dean
SVP, Global Sales, CM, RE
$0

Recent transactions

Every Form 4 transaction for GPRO, newest first.

SELL10b5-1
MCGEE BRIAN · EVP, CFO and COO
Tx Feb 20·Filed Feb 24·EDGAR ↗
59,509 sh @ $0.79
$47K
SELL10b5-1
Stephen Jason Christopher · SVP, General Counsel
Tx Feb 18·Filed Feb 19·EDGAR ↗
5,393 sh @ $0.80
$4K
TAX
Woodman Nicholas · CEO, Chairman of the Board
Tx Feb 17·Filed Feb 19·EDGAR ↗
10,855 sh @ $0.81
$9K
TAX
Lafrades Charles · Chief Accounting Officer
Tx Feb 17·Filed Feb 19·EDGAR ↗
6,386 sh @ $0.81
$5K
TAX
Jahnke Dean · SVP, Global Sales, CM, RE
Tx Feb 17·Filed Feb 19·EDGAR ↗
13,167 sh @ $0.81
$11K
TAX10b5-1
Stephen Jason Christopher · SVP, General Counsel
Tx Feb 17·Filed Feb 19·EDGAR ↗
3,779 sh @ $0.81
$3K
TAX
MCGEE BRIAN · EVP, CFO and COO
Tx Feb 17·Filed Feb 19·EDGAR ↗
25,735 sh @ $0.81
$21K
SELL10b5-1
MCGEE BRIAN · EVP, CFO and COO
Tx Nov 20·Filed Nov 24·EDGAR ↗
4,579 sh @ $1.57
$7K
SELL10b5-1
Stephen Jason Christopher · VP, GC and Corporate Secretary
Tx Nov 18·Filed Nov 20·EDGAR ↗
26,011 sh @ $1.52
$40K
TAX
MCGEE BRIAN · EVP, CFO and COO
Tx Nov 17·Filed Nov 19·EDGAR ↗
1,505 sh @ $1.54
$2K
TAX
Jahnke Dean · SVP, Global Sales, CM, RE
Tx Nov 17·Filed Nov 19·EDGAR ↗
792 sh @ $1.54
$1K
TAX
Nakayama Vincent G. · SVP, Engineering
Tx Nov 17·Filed Nov 19·EDGAR ↗
31,714 sh @ $1.54
$49K
TAX
Woodman Nicholas · CEO, Chairman of the Board
Tx Nov 17·Filed Nov 19·EDGAR ↗
9,188 sh @ $1.54
$14K
AWARD
Woodman Nicholas · CEO, Chairman of the Board
Tx Nov 10·Filed Nov 13·EDGAR ↗
1,129,944 sh @ $1.77
$2.0M
SELL
Brumder William George · Insider
Tx Sep 19·Filed Sep 26·EDGAR ↗
12,000 sh @ $2.49
$30K
SELL10b5-1
MCGEE BRIAN · EVP, CFO and COO
Tx Aug 20·Filed Aug 21·EDGAR ↗
150,043 sh @ $1.24
$187K
TAX
Stephen Jason Christopher · VP, GC and Corporate Secretary
Tx Aug 19·Filed Aug 19·EDGAR ↗
3,284 sh @ $1.35
$4K
TAX
Lafrades Charles · Chief Accounting Officer
Tx Aug 15·Filed Aug 19·EDGAR ↗
5,548 sh @ $1.35
$7K
AWARD
Stephen Jason Christopher · VP, GC and Corporate Secretary
Tx Aug 15·Filed Aug 19·EDGAR ↗
113,208 sh
TAX
Woodman Nicholas · CEO, Chairman of the Board
Tx Aug 15·Filed Aug 19·EDGAR ↗
9,192 sh @ $1.35
$12K
TAX
MCGEE BRIAN · EVP, CFO and COO
Tx Aug 15·Filed Aug 19·EDGAR ↗
1,507 sh @ $1.35
$2K
TAX
Jahnke Dean · SVP, Global Sales, CM, RE
Tx Aug 15·Filed Aug 19·EDGAR ↗
792 sh @ $1.35
$1K

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About GPRO insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for GPRO from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying GPRO always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on GoPro, Inc. (GPRO) when they form.

Where does GPRO insider trading data come from?

Every Form 4 filing for GPRO is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Other tickers with active clusters

Insider clusters detected elsewhere in the last 30 days.

JPMSELLING
$55.3M
8 insiders
GRALSELLING
$11.5M
3 insiders

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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