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DRCT Insider Trading & Form 4 Activity

Direct Digital Holdings, Inc.
Last filing: Jun 29, 2026·9 days ago
BEARISH · LAST 90 DAYS
0%
buyers
$0
0 buys
$861
6 sells
-$861
net selling
3
insiders
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ACTIVE SELLING CLUSTER

3 insiders sold a combined $861 of DRCT between Jun 9, 2026 and Jun 12, 2026.

Cohen Richard, Locke Mistelle, Leatherberry Antoinette Renee

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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Walker Mark D
Chairman and CEO
$4K
-$4K
Cohen Richard
Insider
$298
-$298
Locke Mistelle
Insider
$298
-$298
Leatherberry Antoinette Renee
Insider
$265
-$265

Recent transactions

Every Form 4 transaction for DRCT, newest first.

SELL10b5-1
Walker Mark D · Chairman and CEO
Tx Jun 12·Filed Jun 29·EDGAR ↗
1,363 sh @ $2.80
$4K
EXERCISE
Cohen Richard · Insider
Tx Jun 12·Filed Jun 29·EDGAR ↗
37 sh
EXERCISE
Locke Mistelle · Insider
Tx Jun 12·Filed Jun 29·EDGAR ↗
37 sh
SELL
Locke Mistelle · Insider
Tx Jun 12·Filed Jun 29·EDGAR ↗
25 sh @ $2.91
$73
SELL
Leatherberry Antoinette Renee · Insider
Tx Jun 12·Filed Jun 29·EDGAR ↗
23 sh @ $2.91
$67
EXERCISE
Leatherberry Antoinette Renee · Insider
Tx Jun 12·Filed Jun 29·EDGAR ↗
37 sh
SELL
Cohen Richard · Insider
Tx Jun 12·Filed Jun 29·EDGAR ↗
25 sh @ $2.91
$73
EXERCISE
Leatherberry Antoinette Renee · Insider
Tx Jun 9·Filed Jun 29·EDGAR ↗
159 sh
SELL
Cohen Richard · Insider
Tx Jun 9·Filed Jun 29·EDGAR ↗
76 sh @ $2.96
$225
EXERCISE
Locke Mistelle · Insider
Tx Jun 9·Filed Jun 29·EDGAR ↗
159 sh
SELL
Locke Mistelle · Insider
Tx Jun 9·Filed Jun 29·EDGAR ↗
76 sh @ $2.96
$225
EXERCISE
Cohen Richard · Insider
Tx Jun 9·Filed Jun 29·EDGAR ↗
159 sh
SELL
Leatherberry Antoinette Renee · Insider
Tx Jun 9·Filed Jun 29·EDGAR ↗
67 sh @ $2.96
$198
TAX10b5-1
Walker Mark D · Chairman and CEO
Tx Apr 1·Filed Jun 29·EDGAR ↗
20 sh @ $3.29
$66
EXERCISE10b5-1
Walker Mark D · Chairman and CEO
Tx Apr 1·Filed Jun 29·EDGAR ↗
67 sh
EXERCISE
Lowrey Maria Vilchez · Chief Growth Officer
Tx Apr 1·Filed Jun 29·EDGAR ↗
33 sh
TAX
Lowrey Maria Vilchez · Chief Growth Officer
Tx Apr 1·Filed Jun 29·EDGAR ↗
10 sh @ $3.34
$33
EXERCISE
Pillai Anu · Chief Technology Officer
Tx Apr 1·Filed Jun 29·EDGAR ↗
33 sh
TAX
Pillai Anu · Chief Technology Officer
Tx Apr 1·Filed Jun 29·EDGAR ↗
12 sh @ $3.34
$40
EXERCISE
Diaz Diana P · CFO
Tx Apr 1·Filed Jun 29·EDGAR ↗
33 sh
TAX
Diaz Diana P · CFO
Tx Apr 1·Filed Jun 29·EDGAR ↗
10 sh @ $3.34
$33
EXERCISE
Smith W Keith · President
Tx Apr 1·Filed Jun 29·EDGAR ↗
67 sh
EXERCISE
Smith W Keith · President
Tx Apr 1·Filed Jun 29·EDGAR ↗
20 sh @ $3.29
$66
TAX10b5-1
Walker Mark D · Chairman and CEO
Tx Mar 20·Filed Jun 29·EDGAR ↗
14 sh @ $3.52
$49
EXERCISE10b5-1
Walker Mark D · Chairman and CEO
Tx Mar 20·Filed Jun 29·EDGAR ↗
45 sh
TAX
Smith W Keith · President
Tx Mar 20·Filed Jun 29·EDGAR ↗
14 sh @ $3.52
$49
TAX
Pillai Anu · Chief Technology Officer
Tx Mar 20·Filed Jun 29·EDGAR ↗
5 sh @ $3.32
$17
EXERCISE
Pillai Anu · Chief Technology Officer
Tx Mar 20·Filed Jun 29·EDGAR ↗
10 sh
EXERCISE
Smith W Keith · President
Tx Mar 20·Filed Jun 29·EDGAR ↗
45 sh
TAX
Lowrey Maria Vilchez · Chief Growth Officer
Tx Mar 20·Filed Jun 29·EDGAR ↗
4 sh @ $3.32
$13
EXERCISE
Lowrey Maria Vilchez · Chief Growth Officer
Tx Mar 20·Filed Jun 29·EDGAR ↗
10 sh
EXERCISE
Pillai Anu · Chief Technology Officer
Tx Jan 24·Filed Jun 29·EDGAR ↗
102 sh
EXERCISE
Smith W Keith · President
Tx Jan 24·Filed Jun 29·EDGAR ↗
204 sh
TAX
Smith W Keith · President
Tx Jan 24·Filed Jun 29·EDGAR ↗
61 sh @ $16.48
$1K
EXERCISE
Leatherberry Antoinette Renee · Insider
Tx Jan 24·Filed Jun 29·EDGAR ↗
90 sh
EXERCISE
Diaz Diana P · CFO
Tx Jan 24·Filed Jun 29·EDGAR ↗
102 sh
TAX
Diaz Diana P · CFO
Tx Jan 24·Filed Jun 29·EDGAR ↗
31 sh @ $16.48
$511
EXERCISE10b5-1
Walker Mark D · Chairman and CEO
Tx Jan 24·Filed Jun 29·EDGAR ↗
204 sh
EXERCISE
Lowrey Maria Vilchez · Chief Growth Officer
Tx Jan 24·Filed Jun 29·EDGAR ↗
102 sh
TAX
Lowrey Maria Vilchez · Chief Growth Officer
Tx Jan 24·Filed Jun 29·EDGAR ↗
31 sh @ $16.48
$511
EXERCISE
Locke Mistelle · Insider
Tx Jan 24·Filed Jun 29·EDGAR ↗
90 sh
TAX
Pillai Anu · Chief Technology Officer
Tx Jan 24·Filed Jun 29·EDGAR ↗
36 sh @ $16.48
$593
EXERCISE
Cohen Richard · Insider
Tx Jan 24·Filed Jun 29·EDGAR ↗
90 sh
TAX10b5-1
Walker Mark D · Chairman and CEO
Tx Jan 24·Filed Jun 29·EDGAR ↗
61 sh @ $16.48
$1K
SELL
Locke Mistelle · Insider
Tx Jan 16·Filed Jun 29·EDGAR ↗
31 sh @ $6.51
$202
EXERCISE
Locke Mistelle · Insider
Tx Jan 16·Filed Jun 29·EDGAR ↗
34 sh
EXERCISE
Diaz Diana P · CFO
Tx Oct 16·Filed Jun 29·EDGAR ↗
28 sh
EXERCISE
Lowrey Maria Vilchez · Chief Growth Officer
Tx Aug 22·Filed Jun 29·EDGAR ↗
19 sh
TAX
Lowrey Maria Vilchez · Chief Growth Officer
Tx Aug 22·Filed Jun 29·EDGAR ↗
6 sh @ $84.40
$506

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About DRCT insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for DRCT from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying DRCT always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on Direct Digital Holdings, Inc. (DRCT) when they form.

Where does DRCT insider trading data come from?

Every Form 4 filing for DRCT is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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